Unboxed
Transformers Generations HasLab Deathsaurus Unboxing
Unleash the chaos and witness the rise of the Emperor of Destruction! Join BMac and Evan in the FIRST official unboxing of the Transformers Gene...
Read moreFirst Looks at HasLab Deathsaurus Early Sample Update
Our good friend and product designer, Evan, has been working tirelessly to ensure that your Emperor of Destruction, HasLab Deathsaurus, i...
Read moreTransformers HasLab Deathsaurus Update
Hey, Transformers fans and HasLab Deathsaurus backers! We’re here with a long- awaited update for you. Together with our amazing partners...
Read moreTransformers Victory Saber HasLab | First Look Video
Join Transformers HasLab Product Designer, Evan, as he takes you through an in-depth look of Victory Saber! On this first engineering samp...
Read moreGo behind the scenes on our Transformers: Generations Siege commercial shoot!
A LOT of work goes into the production of any Transformers spot, but have you ever wondered “how much”? Take a deep dive into this behind...
Read moreTransformers War For Cybertron: Siege Megatron COMBAT Weapons Guide
War for Cybertron: Siege plunges fans into the epic fight to survive on the final day of the Autobot and Decepticon battle to control Cybe...
Read moreHasLab War for Cybertron Unicron: Production Update #2
In these chaotic times, the Chaos Bringer finds order. Even working from home, our engineers are working hard to keep Unicron development ...
Read moreBehind the Design: Transformers Artist, Hidekichi Shigemoto
Q: You are one of the top sumi-e (Japanese ink painting) artists in the world, what about sumi-e attracted you to that style of painting? A...
Read moreTransformers Deluxe Centurion Drone Weaponizer Pack
Fans asked for it. Transformers delivered! Weaponize your War for Cybertron collection with this Deluxe Centurion Drone Weaponizer Pac...
Read moreBehind the Design: Transformers Artist, Crimson_15
Q: How would you describe your art style? A: My art style is to draw things that could exist in everyday life, but don’t; settings that...
Read moreBehind the Design: Transformers Artist, Acky Bright
Q: How would you describe your art style? A: I started off doing graffiti. I didn’t major in art when I was in school, and self-taught myse...
Read moreHasLab War for Cybertron Unicron: Production Update #3
Transformers fans! We’re excited to bring you an exclusive, behind-the-scenes look at packaging and instructions development for Unicron! ...
Read moreHASLAB WAR FOR CYBERTRON UNICRON: PRODUCTION UPDATE #1
Unicron is almost ready for what we call tool start. Tool start is when we begin the process of manufacturing the tools, or molds, that wi...
Read moreTokyo Direct x Transformers
We are beyond excited to share this new collaboration with our fans on Hasbro Pulse. In partnership with Tokyo Direct we were able to wo...
Read moreHasLab War for Cybertron Unicron: Production Update #4
Unicron is legendary for being the most formidable villain in Transformers lore, and he and his packaging should l...
Read moreBehind-the-Design: Transformers R.E.D. (Robot Enhanced Design)
We sat down with Transformers Product Designer Manager, Lenny, for an exclusive behind-the-scenes interview about ...
Read moreBehind-the-Design: Transformers Devastator
We caught up with Transformers Engineer Mike B. who’s worked on the massive Constructicon combiner project since it...
Read moreBehind-the-Design: Transformers Quintesson Pit of Judgement Exclusive Pack
We sat down with the masterminds behind the stunning packaging of the Hasbro PulseCon Exclusive: Quintesson Pit of ...
Read moreTransformers: War for Cybertron Ark Blueprint
//Teletraan-1: Access Granted_Ark Blueprint Take an in-depth tour of the Autobots' infam...
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