Unboxed
Celebrating the Rich Tapestry of Star Wars with 40th Anniversary Collections
We’re big on anniversaries here at Hasbro. To us it’s not just about marking the passage of time but also commemora...
Read more
Snowspeeding Through The Years
It’s hard to forget your first time seeing the Rebel Snowspeeders race across Hoth -- scouring endless miles of sn...
Read more
Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto, Part II
!! SPOILER ALERT !! You’ve been warned. Catch our post premiere interview with Transformers: War for Cybertron Executive Producer, F.J...
Read more
Q&A with G.I. Joe Legend, Larry Hama
The word legend can be defined in a few ways: A story coming down from the past...
Read more
Transformers: War for Cybertron - Interview with Executive Producer, F.J. DeSanto
Happy #FanFirstFriday Fans! We know you’re primed and ready for Transformers: War for Cybertron to drop on Netflix on July 30th as much as...
Read more
Hasbro Convention Exclusives - Coming September 2020
Hasbro Pulse fans! We're so pumped to finally share the 2020 convention exclusives line up with you. We hope you're as excited as we are...
Read more
Marvel Legends: New PINLESS Articulation in 2021
From the team who brought you the cutting-edge photo real process to bring lifelike likenesses to 6 inch scale come...
Read more
Snake Eyes: Deadgame -- Q&A with Rob Liefeld
Photo courtesy of Rob Liefeld Today we’re talking to a fan-favorite a...
Read more
Behind the Design: Marvel's X-Men 20th Anniversary
So, what'd you think about the X-Men Legends figures that dropped? We sat with Dwight, Hasbro’s Senior Product Design Manager on Marvel, t...
Read more
Wait, What?! - G.I. Joe Edition
The qualifications for being a super villain running a criminal enterprise must be pretty lofty, right? Wrong! That’s just a whole lot of...
Read more
Versus: G.I. Joe Edition
Have you ever wondered how some of your favorite heroes or villains would fair in a versus match against one another? Sure – who hasn’t, ...
Read more
Where's Star Wars The Black Series Zeb?
Star Wars Rebels the television show debuted in late 2014, but the first Rebels Black Series figures didn’t hit sto...
Read more
The Range of the Star Wars Galaxy – Behind the Reinvention of The Black Series
The reveal of the new Black Series packaging design has us fans inside Hasbro buzzing, because we know that the pa...
Read more
Marvel Legends Build-A-Figure Challenge
It's a tense contest between two Marvel Legends experts! Tony designs figure prototypes of heroes and villains thro...
Read more
Marvel Legends Virtual Backgrounds
Video chat coming up? Whether with family and friends, or for work video meetings, show you’re a Marvel Legends fa...
Read more
Behind the Design: G.I. Joe Classified Series Artist Profile
Tracie Ching YO JOE! The G.I. Joe Classified Series action figures are...
Read more
Little Leaps… The Evolution of Star Wars Boba Fett Helmets at Hasbro
By now, you’ve probably seen pictures of the Black Series Boba Fett Electronic Helmet. Maybe you’ve ...
Read more
Behind The Build: Creating Cosmic Toy Photography
Hasbro Digital Visual Designer, Scott, takes us on a journey behind the scene...
Read more
