Hasbro Pulse – Cookie Policy

Hasbro Pulse – Cookie Policy

(Latest Version Added: 25 July 2022)

  1. What are cookies?
    2. Which cookies do we use?
    3. What about other tracking technologies, like web beacons?
    4. Hasbro Cookies
  2. Managing your cookies
    6. How often will we update this Cookie Policy?
    7. Where can I get further information?

The term "we", "us" or "our" in this Cookie Policy refers to Hasbro Promotions International B.V., and any of its affiliate companies, (collectively "Hasbro"). This Cookie Policy applies to information we may collect when you use our website: https://uk.hasbropulse.com (the "Website").

We are committed to protecting the privacy of your personal data in accordance with applicable privacy and data protection laws. Further information about how Hasbro uses your personal data can be found in our Privacy Policy. This Cookie Policy sets out the practices in relation to the cookies and other similar technology used by Hasbro on the Website. If you do not agree to such use, please see the ‘Managing your cookies’ section for details on how to adjust your settings. However, please note that if you do this you may not be able to use the full functionality of the Website.

  1. What are cookies?

The Website uses cookies or other similar technologies to collect information about your access to the Website.

We use the term "cookies" to refer to small text files that are installed on your browser, computer or mobile device to store and sometimes track information about you. They allow the Website to recognize your device. Cookies can serve several purposes: they help us provide you with a better Website, by enabling us to collect statistical data and adapt the content of the Website by monitoring which pages you find useful and which you do not, and by gathering and remembering information about your preferences such as language preferences, passwords and log-in details. A number of cookies the Website uses last only for the duration of your session on the Website and expire when you close your browser. Other cookies are used to remember you when you return to the Website and will last for longer. Please see ‘Hasbro Cookies’ section to check the expiry period of each cookie.

  1. Which cookies do we use?

We use cookies on the Website to:

  • recognise the operating system on your device or computer and the type of tablet or smartphone you are using to access the Website;
  • monitor Website performance and improve Website services;
  • remember that you have visited us before. This means we can identify the number of unique visitors we receive and, for example, make sure we have enough capacity for the number of users that visit the Website.
  • customise elements of the layout and/or content of the Website;
  • monitor use of features and services, traffic and demographic trends, and browser versions; and
  • collect anonymous statistical information about how you use the Website (including how long you spend on the Website and the pages you visit within the Website) and where you have come to the Website from, so that we can improve the Website and learn which parts of the Website are most popular with visitors. We may share anonymous statistical information with carefully selected third parties such as our digital agencies.

Some of the cookies used on the Website are set by us ("first party cookies") and some are set by third parties ("third party cookies") who are delivering services on our behalf.

When you visit a page on the Website it may generate any of the following types of cookies:

Strictly Necessary Cookies

These cookies are required to save your session and to carry out other activities that are strictly necessary for the operation of the Website. They enable us to provide you with services you have specifically asked for and are essential for you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies, services you have asked for, such as placing items in a shopping basket, cannot be provided to you. We also use security cookies to ensure the security of the Website. Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them.

You can block or delete them by changing your browser settings, as described below in ‘Managing your cookies’. However, please note that if you do this you may not be able to use the full functionality of the Website.

Functionality Cookies

Subject to your consent, we use functional cookies to allow the Website to remember choices you make on the Website (such as your user name, language or the region you are in) to provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect is anonymised and they cannot track your browsing activity on other websites. They also do not gather any information about you that could be used for advertising or remembering where you’ve been on the Internet besides our websites.

Performance Cookies

Subject to your consent, these cookies collect information about your visit and use of the Website, for instance, which pages you visit most often, and if you get error messages from such web pages. These cookies do not collect information that identifies you. All information these cookies collect is aggregated on an anonymous basis and is only used to improve how the Website works. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of the Website and our campaigns and ultimately to improve user experience.

Analytics and Customisation Cookies

Subject to your consent, we use these cookies, like Google Analytics, to help us understand how users access and use our services. The data collected typically includes information such as your IP address, your internet service provider, your web browser, the time spent on web pages, the links clicked and the advertisements viewed on those pages. We use this information to improve the Services and your experience, to see which areas and features of our services are popular, and for which visitors, and to count visits.

Google provides tools which allows you to manage the collection and use of certain information by Google Analytics at tools.google.com/dlpage/gaoptout.

Social Networking Cookies/Social Plugins


Subject to your consent, we use social sharing cookies to enable you to share any content of interest on social networks and sometimes we may present some targeted advertisements on these networks based on your interaction with the Website.

Websites and applications owned or operated by other parties may display ads from us that are targeted to reach people (or people similar to people) on those websites or applications who have visited our Website or are also identified on one of more of our databases. This is done by us uploading a customer list to the other party or incorporating a pixel from the other party on our Website, and the other party matching common factors between our data and the data of the other party. For instance, we incorporate the Facebook pixel on our Website and may share your email address with Facebook as part of Facebook Custom Audiences. We may also work with partners to deliver matched ads based on data about you and others in those partners' own databases.

You can withdraw your consent to the use of cookies for the future at any time. To learn how to do it, please refer to 'Managing your cookies' for further information. Please note, however, that blocking or deleting cookies used on the Website may affect the availability and functionality of the Website.

  1. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to the Website. We may use other, similar technologies from time to time, like clear GIFs (sometimes called "tracking pixels" or "web beacons"), browser analysis tools and server logs for similar purposes as described in this Cookie Policy and we may include them on our sites, in marketing email messages or our newsletter and affiliated websites to determine whether messages have been opened and whether links have been clicked on. The information provided in this Cookie Policy about cookies also applies to these technologies. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Clear GIFs: Clear GIFs (or "web beacons") are small electronic images that are placed on a web page or in an email message. We use clear GIFs to monitor user behavior, deliver cookies, collect information, count visits, understand usage and campaign effectiveness, and to tell if a recipient has opened and acted upon an email.

Log Files: Log files record the Website activity on our services and enable us to gather statistics about our users' browsing habits. These entries help Hasbro determine (among other things) how many and how often users have accessed or used our Website, which pages of our Website they've visited, and other similar data.

Do Not Track (DNT) Signals: Your browser may allow you to set a Do Not Track (DNT) signal indicating that you do not wish your online activity to be tracked. Currently, our system does not support and cannot act on DNT signal headers that we may receive. However, the choices that we provide you concerning collection and use of your personal data will continue to operate as described in the Privacy Policy and this Cookie Policy.

  1. Hasbro Cookies

We use the following cookies listed in the table below on the Website.


What are these cookies for

How to refuse

Strictly Necessary Cookies




These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas, quick page loading time, and shopping and checkout information.

Because these cookies are strictly necessary to deliver the Website to you, you cannot refuse them.

You can block or delete them by changing your browser settings as described below under the heading "Managing your cookies".

Performance Cookies

These cookies are used to enhance the performance of our Website such as allowing Hasbro to count visits and monitor traffic sources, which will allow up to improve the performance of the Website. 

To refuse these cookies, please follow the instructions below under the heading "Managing your cookies".

Functionality Cookies

These cookies help us customise our Website for you by remembering your site preferences, such as remembering that certain cookies have been refused.

To refuse these cookies, please follow the instructions below under the heading "Managing your cookies"

Targeting Cookies 








These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

To refuse these cookies, please follow the instructions below under the heading "Managing your cookies".

5. Managing your cookies

You can withdraw your consent to the future use of cookies at any time. To do so, please adjust your consent settings in the:

You can also use your browser settings to generally block cookies, remove existing cookies or change your cookies settings.

If you do this, you may still be able to browse around the Website, but certain functions will not be available.

Your browser’s 'help' menu should tell you how to block cookies or change your cookie settings. How you adjust your browser will depend on the browser you are using.

You can also limit cookies collected from or about your mobile device for the purposes of serving online behavioral advertising to you by going to your device settings and selecting “Limit Ad Tracking” (for iOS devices) or “Opt out of Ads Personalization” (for Android devices).

You can delete cookies stored in your browser by using a function in your browser. This function is often known as 'clearing cookies'. Clearing your cookies on one browser of one device does not automatically clear them on another. You need to clear all browsers on all channels independently.

You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to delete or block cookies using different types of browsers.

Some of the companies we work with to provide you with targeted advertising participate in the Digital Advertising Alliance ("DAA") or the Network Advertising Initiative ("NAI"). For more information about the targeted advertising provided by these companies, and how to opt out of having your information used in this way by these companies, please visit: www.aboutads.info/choices for opt out for DAA participating companies or www.networkadvertising.org/choices for opt out for NAI participating companies. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (for example, from other ad networks).

To opt out of third-party matched ads, please contact us as set out in the “Where can I get further information?” section below and specify that you wish to opt out of matched ads. We will request that the applicable party not serve you matched ads based on information we provide to it. Alternatively, you may directly contact the applicable party to opt-out. We are not responsible for the effectiveness of, or compliance with, any third party opt out options or programs, or the accuracy of any third party statements regarding opt out options or programs.

  1. How often will we update this Cookie Policy?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies. We will inform you on any material changes via the Website.

The date at the top of this Cookie Policy indicates when it was last updated.

  1. Where can I get further information?

If you have any questions about this Cookie Policy, our use of cookies or other technologies, please contact us at:

Customer Service

Email: customerservice_uk@hasbropulse.com

Or write to us at:

Hasbro Consumer Affairs Department
PO Box 43
Gwent NP19 4YH
United Kingdom