Unboxed

NYTF 2020: Brand Team Interviews

Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...

LIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event

Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...

Behind the Design: Star Wars The Black Series Snowspeeder & Dak Ralter Figure

  Inspired by Star Wars: The Empire Strikes Back, we examine what it took to design the Star Wars The...

Marvel Legends HasLab.... Coming Soon

Behind the Design: G.I. Joe Classified Series Snake Eyes

  Join us as G.I. Joe Product Design Manager Lenny walks through what makes the 6-inch G.I. Joe Cla...

Behind the Scenes of Transformers ’84 Comic Book Miniseries

To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...

YEAH, we're fans too!

Meet Vincent, a concept acquisition manager who spends part of his day re-living his childhood. He doesn’t just col...

Exclusive Debut of "Joes" Old and New in Issue #5!

The resistance against Cobra continues! In G.I. JOE #5, the Joes return to Indianapolis, site of one of Cobra's gre...

Transformers War For Cybertron: Siege Optimus Prime COMBAT Weapons Guide

War for Cybertron: Siege plunges fans into the epic fight to survive on the final day of the Autobot and Decepti...

The Art of Ponies: The Galloping!

Friendship really is magic with this special collaboration In partnership with Extra Life - and in the spi...

#HasbroToyPic/Star Wars: A New Hope

Noserain takes us behind the scenes of his latest work and shares the inspiration behind his epic toy photography. ...

MORE THAN MEETS THE EYE Glamour Shots

For members of our internal design team, there is no typical day. Whether they're creating the latest wave of GEN SELECT figures, or br...

WHO IS ORTHIA? THE STORY BEHIND THIS MYSTERIOUS ALL-FEMALE COMBINER

You've caught whispers. Maybe you've seen an Easter egg or two we've hidden out there. But now, yo...

THE 2019 HASBRO STAR WARS FAN CHECKLIST

The 2019 Ultimate Hasbro Star Wars Fan Checklist is now complete!  Click below for your o...

Watch Pink Ranger come to life in our model shop!

See how Pink Ranger from our Lightning Collection comes to life as we take you behind the scenes in our model shop for an up-close look ...

THE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED

There's more to the War for Cybertron: Siege line than the amazing figures. There's also the three-dimens...

Power Rangers: It’s Time to Think Pink

When we first started the planning process for the Lightning Collection, we k...

Transformers Vintage G1 Mini-Cassettes 3-Pack

Ever wonder what would happen if the Autobot Dinocassettes Noizu and Gurafi teamed up to take on the destructive Decepticon Frenzy in an epic...

Hasbro Pulse: Behind The Design With John W (PART 2)

War for Cybertron: Siege - Omega Supreme We’re back with Part 2 of our ...

Hasbro Pulse: Behind the Design with John W. (Part 1)

War for Cybertron: Siege - Omega Supreme Welcome to the first edition ...