Unboxed
NYTF 2020: Brand Team Interviews
Still reeling from the awesomeness coming out of New York Toy Fair 2020? Same. To take you back, c...
Read moreLIVESTREAM Recordings from the NYTF 2020 Entertainment Brand Preview Event
Missed out on our Facebook Live event? Rewatch the action in each of the brand presentations from this year's NYTF 2...
Read moreBehind the Design: Star Wars The Black Series Snowspeeder & Dak Ralter Figure
Inspired by Star Wars: The Empire Strikes Back, we examine what it took to design the Star Wars The...
Read moreBehind the Design: G.I. Joe Classified Series Snake Eyes
Join us as G.I. Joe Product Design Manager Lenny walks through what makes the 6-inch G.I. Joe Cla...
Read moreBehind the Scenes of Transformers ’84 Comic Book Miniseries
To celebrate the debut issue of Transformers '84 Comic Book Miniseries SECRETS & LIES, we sat down with David Mariotte; editor on thi...
Read moreYEAH, we're fans too!
Meet Vincent, a concept acquisition manager who spends part of his day re-living his childhood. He doesn’t just col...
Read moreExclusive Debut of "Joes" Old and New in Issue #5!
The resistance against Cobra continues! In G.I. JOE #5, the Joes return to Indianapolis, site of one of Cobra's gre...
Read moreTransformers War For Cybertron: Siege Optimus Prime COMBAT Weapons Guide
War for Cybertron: Siege plunges fans into the epic fight to survive on the final day of the Autobot and Decepti...
Read moreThe Art of Ponies: The Galloping!
Friendship really is magic with this special collaboration In partnership with Extra Life - and in the spi...
Read more#HasbroToyPic/Star Wars: A New Hope
Noserain takes us behind the scenes of his latest work and shares the inspiration behind his epic toy photography. ...
Read moreMORE THAN MEETS THE EYE Glamour Shots
For members of our internal design team, there is no typical day. Whether they're creating the latest wave of GEN SELECT figures, or br...
Read moreWHO IS ORTHIA? THE STORY BEHIND THIS MYSTERIOUS ALL-FEMALE COMBINER
You've caught whispers. Maybe you've seen an Easter egg or two we've hidden out there. But now, yo...
Read moreTHE 2019 HASBRO STAR WARS FAN CHECKLIST
The 2019 Ultimate Hasbro Star Wars Fan Checklist is now complete! Click below for your o...
Read moreWatch Pink Ranger come to life in our model shop!
See how Pink Ranger from our Lightning Collection comes to life as we take you behind the scenes in our model shop for an up-close look ...
Read moreTHE STORY BEHIND THE TRANSFORMERS WFC MILITARY INSIGNIAS: REVEALED
There's more to the War for Cybertron: Siege line than the amazing figures. There's also the three-dimens...
Read morePower Rangers: It’s Time to Think Pink
When we first started the planning process for the Lightning Collection, we k...
Read moreTransformers Vintage G1 Mini-Cassettes 3-Pack
Ever wonder what would happen if the Autobot Dinocassettes Noizu and Gurafi teamed up to take on the destructive Decepticon Frenzy in an epic...
Read moreHasbro Pulse: Behind The Design With John W (PART 2)
War for Cybertron: Siege - Omega Supreme We’re back with Part 2 of our ...
Read moreHasbro Pulse: Behind the Design with John W. (Part 1)
War for Cybertron: Siege - Omega Supreme Welcome to the first edition ...
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